How does a Multinational Monitor Social Media?

How does a multinational company such as Nokia watch how you behave on social media with their brand? Here is a video of a "heads up display" view of Nokia's social presence which has been set up in Nokia's headquarters in Espoo, Finland. This six screen command centre gives Nokia employees the opportunity to see how people around the world are reacting to their new product launches and where they sit in terms of social media conversations. You have to admit, that is a pretty awesome set up and one that probably your social media specialist (if you have one) ought to have running in their office.